Oct 3, 2008

LG launched it latest KP500 mid-level full touchscreen phone

I already speculated that LG has a new interesting strategy to increase it’s mobile marketshare.

While other handset makers are focused on cramming the latest bells and whistles into it’s priciest flagships and keep cheaper models a bit neglected, LG takes a different route.
Of course, they are still among the first to produce high end, expensive and feature rich phones. But then they take some key feature that makes an expensive device popular and put it on a simpler, cheaper mid market handset.

This was the case with LG KC550 - really cheap 5 megapixel cameraphone, LG KC780 seems to follow this trend for 8 megapixel cameraphones.

And now it’s a cheap full touchscreen phone - LG KP500, pre-announced today.

As usual with it’s pre-announcements, LG is pretty scarce on details about the new phone. The LG KP500 specs that we can glean from official PR include:

Quad band GSM connectivity
3″ touchscreen display
3 megapixel camera
Black, Vandyke brown, Anodizing silver, and Elegant gold color schemes
Built-in motion sensor
On screen QWERTY keyboard
And that’s about it.

LG also talks about serious touch responsiveness and UI refinements, slime profile, light weight of the KP500, motion sensor games similar to those we reviewed in LG Secret KF750, and, of course, the low price. But nothing more concrete here.

I guess we’ll have to wait for details until the end of October when LG KP500 will be officially launched in Europe.

Oh, and you can also view LG KP500 UI video demo too:

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