Vodafone, on the occasion of holding the FAO Gala to raise funds for projects against hunger, has launched its customers for the number 5280 for donations solidarity via SMS. Vodafone This collaboration with the FAO (United Nations Organization for Food and Agriculture) is produced for the second consecutive year and the full amount of each message, which costs 1.04 euros, goes to such solidarity projects.
While many times have we complained of abuse made in TV contests and shares in taking advantage of programs make it easy to send SMS messages today, such initiatives seem very sound.
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