British BBC News recently published an interesting article about how (mobile)bloggers changed the mind of O2 - UK, who made a change to their MMS to E-Mail delivery method back in mid-July.Now O2 has backtracked from the change in the way multimedia messages are delivered via E-Mail after too many complaints from mobile bloggers.
Mobloggers rely on E-Mailing bits of multimedia content as attachments to post directly on blogs from their mobile phone, however back in July, O2 changed that so that the E-Mail arrived as a web link instead.
O2 said it would "improve customer experience" because recipients of the E-Mails would see multimedia elements together online, as senders intended.
A spokesperson for O2 told the BBC News website that it would be reverting to the original way multimedia messages were sent, as separate attachments, until a new solution was in place:
"We have listened to the feedback customers have given us and have involved the blogging community in the testing of the new solution," she said.
She added that the feedback had predominantly come from key figures within the blogging community.
Wow, good to hear O2 was taking the complains that serious and recently backtracked from the changes.