The trouble with setting public sales targets for a gadget is that, well, people will spend lots of time speculating on whether you’ll hit those targets. Such is the case with Apple, which reckons it’ll sell 10 million iPhones this year. Bernstein Research analyst Toni Sacconaghi isn’t so sure. In fact, he predicts Apple will only shift 8 million of them in 2008.“Apple’s goal of selling 10 million iPhones this year is optimistic, particularly if Apple insists on carrier revenue sharing without significant price cuts or new model introductions.”
However, that’s a pretty big ‘if’ right there, given the widespread expectation that Apple will launch its second-generation iPhone this year, in a 3G stylee. Price cuts aren’t such a sure thing, but Apple has shown its willingness to cut the price of the iPhone before, such as when it slashed $200 off the device’s price in the US last summer after complaints from consumers that it was too expensive.
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