All the MobilePeople, Where Do They All Come From?

mobilePeople, the local mobile search provider, has introduced its liquid Advertising Suite, which it says further strengthens its proposition for directory publishers. The solution is designed to improve monetisation opportunities through the presentation of contextually and geographically relevant mobile advertising to mobile users.

The liquid Advertising Suite consists of the liquid Ad Server, the liquid Adsite Builder and liquid SMS Links. The Ad Server provides the capability to deliver targeted mobile ad campaigns for directory publishers. The Adsite Builder consists of tools for rich mobile website creation. SMS links is designed for directory assistance, to add value to SMS messages using text or map links.

Ads can be targeted to users based on time, keyword, category or location. The mobile user's behaviour also impacts the ads that appear during their user session. The intelligent design of the Ad Suite enables provision of relevant advertising to users and, says mobilePeople, provides ontology-based upsell opportunities for directory publishers. For example, if a mobile user is searching for a car showroom in his vicinity, the user can also be provided with car insurance results and local garages.
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